Pure Community, operates on a simple principle: every client who works with Pure Finance contributes to positive social and environmental impact, regardless of which bank they choose or whether or not they're able to access a more ethical bank for their mortgage. This happens through a commitment to put 5% of company revenue towards community-led organisations and initiatives that are working to realise greater social and environmental justice.
The 5% is distributed across the following key areas:
For the agency, autonomy and self-determination of First Nations people and communities.
For resourcing environmental protection, resilience and climate activism.
Currently, this 3% is supporting YOURS - a new NFP that provides access to no cost, no interest loans. The organisation aims to support participants in meeting economic necessities and/or realise personal or professional goals with dignity and autonomy.